Teams can access the software from just about anywhere, and it streamlines work processes efficiently. High-tech organizations use 212 SaaS tools, with nearly 93% of their work in the cloud.
Organizations newly adopting SaaS or in transition use around 79% of SaaS applications.
How does SaaS impact sales teams?
In this growing digital landscape, finding the best SaaS tools to help your company get an edge over the competition is crucial. That’s why SaaS sales tools have seen a massive demand in recent years.
From 2021 to 2023, SaaS sales products accounted for most of the SaaS spend across cloud software.
These tools help businesses cover ground faster from lead generation to conversion. SaaS sales tools also provide detailed analytics and insights to maximize conversions, allowing companies to generate more revenue. Such software helps automate tedious manual tasks.
Even if you want to use SaaS sales software, picking from the multitude of resources can be overwhelming. To simplify the process, here are 11 of the top SaaS sales tools to help your business transform its sales cycle.
All-in-one SaaS sales tools
These tools are a one-stop solution for sales teams since they provide a wide range of features such as CRM, analytics, contract management, and forecasting in one central location.
- HubSpot Sales Hub
HubSpot provides a wide array of sales engagement tools, analytics, and CRM software in one place. It helps sales associates understand customer data, measure performance metrics, and fast-track customer outreach. Sales associates can use this flexible and customizable system to adapt to changing customer needs and achieve exceptional alignment across all teams.
| Features | Sales
Marketing
Insights
|
|---|---|
| Best features |
|
| Pricing | Business or enterprise
Individuals or small teams
|
| User type | Sales reps, marketers, and managers |
| Industry type | Financial services, software, IT, agencies, nonprofits |
| Market segment | Small business |
| Customer support | Email, phone, training, chat |
| Website | https://www.hubspot.com/products/sales |
| Founded in | 2006 |
| Headquarters | Cambridge, Massachusetts, United States |
- Salesloft
Salesloft is a SaaS tool that can seamlessly help sales teams execute all engagement and sales tasks. It helps automate insights, lead prospecting, sales conversions, and buyer-seller communication. This SaaS software can help your team convert more target clients into customers by delving into its rich knowledge base.
| Features | Analytics
Calling
Sales insights
Customizations
|
|---|---|
| Best features |
|
| Pricing | Customized pricing at all levels:
|
| User type | Sales managers, account executives, and business development executives |
| Industry type | Computer software, marketing, advertising, financial services |
| Market segment | Mid-market |
| Customer support | Learning center, training guide, consultant, form, call, text |
| Website | https://salesloft.com/ |
| Founded in | 2011 |
| Headquarters | Atlanta, GA |
- Close
Close is a sales engagement platform that can help sales associates simplify the conversion process easily. The SaaS tool has many features that can boost a team’s productivity, provide detailed analytics, and streamline customer follow-up. Businesses can use this tool efficiently as they scale.
| Features | Integrations
Sales
Analytics
|
|---|---|
| Best features |
|
| Pricing |
Billed monthly
Billed annually
|
| User type | Sales directors, sales consultants, and CEOs |
| Industry type | Software, advertising, IT, real estate |
| Market segment | Small business |
| Customer support | Webinars, guides, help center, calls |
| Website | https://www.close.com/ |
| Founded in | 2013 |
| Headquarters | San Francisco, California |
- ClickUp
ClickUp is a platform where teams can plan, organize, collaborate, and manage all their tasks - including sales tasks. Teams can save time switching between marketing and sales tools since this platform integrates everything centrally. Sales associates can track targets, prospecting goals, and work objectives with the help of ClickUp’s useful goal folders. This tool provides many options to simplify the sales cycle.
| Features | Task management
Sales
Collaboration
|
|---|---|
| Best features |
|
| Pricing |
|
| User type | Sales team, digital marketers, and management consultants |
| Industry type | Construction, manufacturing, education, IT, management consulting |
| Market segment | Small business |
| Customer support | Email, phone, chat, FAQs, forum |
| Website | https://clickup.com/ |
| Founded in | 2016 |
| Headquarters | San Diego, California |
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Lead management SaaS sales tools
These SaaS products automate customer outreach efforts. They can cut down on manual processes such as sending cold emails, calling customers and following up. In addition, many of these tools keep a real-time account of data for comprehensive analysis.
- LinkedIn Sales Navigator
LinkedIn Sales Navigator helps leverage the full power of LinkedIn to establish and grow relationships with prospective customers. The tool guides sales teams with insights and data to narrow down, target, understand, and engage better with customers. The SaaS tool provides relevant, accurate, and comprehensive metrics based on real-time information. With actionable insights from this tool, sales reps can cut through the noise and focus on closing deals.
| Features | Leads
Sales data and tracking
|
|---|---|
| Best features |
|
| Pricing |
|
| User type | Sales representatives, business development executives, and admins |
| Industry type | Computer software, IT, advertising and marketing |
| Market segment | Mid-market |
| Customer support | Email, phone, FAQ, forum, training resources |
| Website | business.linkedin.com/en-in/sales-solutions |
| Founded in | 2003 |
| Headquarters | Sunnyvale, California |
- Salesforce
Salesforce is a SaaS tool that helps businesses manage leads, streamline their sales pipeline, automate workflow, and integrate rich insights into their sales cycles. Sales teams can seamlessly manage every step of customer interaction with this tool. With many services, Salesforce ensures teams collaborate smoothly to close deals and wow customers.
| Features | Automation
Interface and integration
Sales metrics
|
|---|---|
| Best features |
|
| Pricing |
|
| User type | Sales directors and team leaders |
| Industry type | Communications, media, retail |
| Market segment | Mid-market |
| Customer support | Email, phone, training, tickets, community forum |
| Website | https://www.salesforce.com |
| Founded in | 1999 |
| Headquarters | San Francisco, California |
- LeadIQ
LeadIQ makes sales prospecting easy. It provides sales associates with tailored and specific information to reduce the time spent researching, personalizing messages, coordinating, and tracking clients. With comprehensive data and AI technology, LeadIQ makes outbound selling easier and helps companies generate more revenue.
| Features | Data
Sales analytics
Management
|
|---|---|
| Best features |
|
| Pricing |
Billed monthly
Billed annually
|
| User type | Sales development representatives, account executives, and directors |
| Industry type | Software, IT, advertising |
| Market segment | Mid-market |
| Customer support | Learning videos, email, and chat |
| Website | https://leadiq.com/ |
| Founded in | 2015 |
| Headquarters | Santa Clara, California |
- Leadsquared Sales Automation
Leadsquared sales automation provides an end-to-end omnichannel that helps sales professionals automate back-end or low-value tasks. Teams can use it to generate leads, assign tasks, notify sales reps for follow-ups, and provide meaningful metrics to sales managers. This sales automation system reduces the time spent on complicated manual tasks and helps teams work efficiently.
| Features | Sales
Marketing
Customer support
Analytics
Onboarding
|
|---|---|
| Best features |
|
| Pricing |
|
| User type | Sales teams, business development associates, and managers |
| Industry type | Education services, insurance, IT services |
| Market segment | Small business |
| Customer support | Call, email, forms |
| Website | https://www.leadsquared.com/ |
| Founded in | 2011 |
| Headquarters | Bangalore, India |
CRM SaaS sales tools
A Customer Relationship Management (CRM) tool helps sales teams grow and manage customer relationships. It includes all processes such as tracking leads, responding to messages, categorizing clients, etc.
- Pipedrive
Pipedrive is a SaaS CRM tool that helps sales professionals get the most out of each sales cycle. Teams can use this software to make the sales and customer relationship-building process faster. The tool has many features through which sales associates can import leads, assign them to team members, collaborate effectively, monitor leads, and more.
| Features | Sales automation
Support
Reporting
User access control
|
|---|---|
| Best features |
|
| Pricing |
Billed monthly
Billed annually
|
| User type | Managers, directors, sales associates |
| Industry type | IT, computer software, financial services, insurance |
| Market segment | Small business |
| Customer support | Email, phone, chat, FAQ, forum |
| Website | https://www.pipedrive.com |
| Founded in | 2010 |
| Headquarters | New York |
- Gong
Gong is an intelligent SaaS tool that helps customer-facing teams to maximize customer interactions. Sales teams can use it to understand and evaluate every customer interaction through the platform’s detailed insights. This depth of data can save time and help teams build a valuable database for future sales processes. Gong also provides handy AI coaching recommendations and an extensive knowledge base for sales associates to sharpen their skills.
| Features | Sales insights and intelligence
Analytics
Learning material
|
|---|---|
| Best features |
|
| Pricing | There is a platform fee and customized pricing based on the license chosen by the company |
| User type | B2B sales teams and sales leaders |
| Industry type | Software, IT, advertising |
| Market segment | Mid-market |
| Customer support | Webinars, email, forum, FAQs |
| Website | https://www.gong.io/ |
| Founded in | 2015 |
| Headquarters | San Francisco, California |
- Zendesk Sell
Zendesk Sell is a CRM software that provides various services such as customer analytics,
productivity metrics, maximizing the sales pipelines, and options to personalize the sales experience. These processes help sales associates improve the overall customer experience, improving the sales cycle.
| Features | Sales automation
Customer support
Marketing
|
|---|---|
| Best features |
|
| Pricing |
|
| User type | Sales associates, creative directors, and content managers |
| Industry type | Marketing, advertising, computer software, construction |
| Market segment | Small business |
| Customer support | Email, phone, tickets, and training resources |
| Website | https://www.zendesk.com/lp/sales-crm/ |
| Founded in | 2018 |
| Headquarters | San Francisco, California |
The right SaaS sales tool can help your business maximize efficiency, build better customer relationships, and save time. Identifying the SaaS tool you want is easy; procurement can be tricky. Spendflo can help you save up to 30% on your SaaS stack by getting you the best deal and taking care of everything from contract management to documentation. Why don’t you check out this free savings analysis to see how much you’d save using Spendflo?
