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Harshit Manaktala 37 min

Cross-Functional Collaboration in Finance


In this episode of "The Optimize Show," join Josh Rappoport, VP of Finance at Acumatica, and Anand Maniktala as they delve into the essence of fostering collaboration between finance and other departments. From defining cross-functional collaboration to its impact on organizational performance, this episode is packed with insights.



0:00

Finance is about driving business outcomes,

0:01

achieving the business goals, achieving the strategic goals.

0:05

I want my business partners to think of me

0:07

as being a problem solver for them, not a problem creator.

0:11

(upbeat music)

0:14

- Hey everyone, welcome to the Optimite Show.

0:17

I'm your host for the episode

0:18

and I'm an account executive at Spenflow.

0:20

Spenflow is a unified, fast buying and management solution

0:23

that enables high growth businesses

0:25

to buy, renew and manage task subscriptions

0:28

and save a lot of money in the process.

0:30

On today's episode, I'm super excited

0:32

to host Josh Rappapore, the Vice President of Finance

0:35

at Accumarica.

0:37

With over two decades of experience in finance,

0:39

Josh specializes in driving success for high growth companies

0:43

by building and leading effective finance team

0:45

and processes.

0:46

With the proven track record spanning B2B SaaS,

0:49

FinTech and online media,

0:51

he brings invaluable expertise to our discussion today.

0:55

Welcome, Josh.

0:56

It's our pleasure to host you today.

0:58

Thanks and I'm expect to be here.

0:59

- Awesome.

1:00

In today's ever evolving financial landscape,

1:03

savvy teams understand the critical significance

1:05

of fostering cross-functional collaboration.

1:08

We delve deep into unlocking the potential

1:10

of collaborative environment,

1:11

exploring the essential ingredients

1:13

needed to cultivate a harmonious financial ecosystem.

1:16

Moreover, we shed light on the invaluable synergy

1:20

that arises from collaboration

1:21

between finance and procurement departments,

1:24

enhancing efficiency and driving impactful outcomes.

1:28

So let's embark on this journey together

1:30

and uncover the secrets to building a resilient

1:32

and interconnected financial realm.

1:36

So Josh, to start out with,

1:38

why don't you tell us a little bit about yourself,

1:40

your experience as a financial professional,

1:42

the organizations you work with,

1:44

and your journey so far in finance?

1:47

- Great, we'd love to.

1:48

I laugh a little inside whenever I hear myself introduced

1:51

just having over two decades of experience.

1:53

Because somehow in my head, I'm still like 27 years old.

1:56

So those few things don't align.

1:58

But I'll go with you.

1:59

I think you're factually correct.

2:01

I've spent well over 20 years

2:04

in finance and related roles,

2:06

primarily in technology companies, big and small.

2:09

I started my career as an investor

2:11

and private equity and venture capital

2:13

for the first several years of my professional life.

2:16

I quickly realized that I really want to be an operator.

2:19

It was interesting for me to invest in companies

2:23

and play a small part in their growth and success.

2:26

But it was really far more interesting for me

2:29

to actually hands on try to grow companies.

2:33

And so relatively early in my career,

2:38

I made a transition from the investing side of the world,

2:41

to the operating side of the world.

2:43

I went to work for Yahoo,

2:45

who at the time was the preeminent online media brand.

2:49

And in what we call that the time operational finance roles,

2:53

really to help folks kind of understand what those roles were.

2:57

They were really what I think today

2:59

we would consider strategic finance.

3:02

But also today,

3:04

I'm seeing less delineation between kind of pure F-P&A

3:08

and strategic finance.

3:09

So let's just say they're a part of the F-P&A world.

3:14

From Yahoo, after several years,

3:17

I went to work for Microsoft also in finance roles,

3:21

supporting strategic partnerships for the Bing search engine,

3:25

supporting the relaunch and re-envisioning

3:30

of the business model for MSN,

3:32

and then made a transition out of online media

3:35

over to really commerce and enterprise software

3:39

for our own Microsoft online store,

3:42

as well as Dynamics 365 for retail

3:45

and now Dynamics 365 for commerce.

3:48

And then also I had a small thing working

3:51

with Dynamics for talent, which is the HRIS enterprise

3:55

software that Microsoft builds.

3:57

I think important in that narrative is to note

4:00

that through halfway through my career at Microsoft

4:03

does in pure finance roles,

4:05

I think one of the topics we'll talk about today

4:08

is cross functional collaboration

4:10

and through my collaboration with my business partners,

4:13

I was actually availed the opportunity

4:16

to transition my career and move out of finance

4:21

and move into product and business management

4:23

and strategy roles.

4:25

And that was particularly around the time

4:27

that I made the switch from online media

4:29

to enterprise software at Microsoft.

4:31

So I went from finance director roles

4:33

to business management, director strategy,

4:38

even product management roles at Microsoft.

4:40

And I think that first-hand experience working

4:44

in multiple functions was incredibly helpful for me,

4:47

but also not what people think of as a typical finance

4:51

career path.

4:52

And we can talk about the, at least what I've perceived

4:55

as the benefits of that non-traditional career path

4:58

as now a finance leader.

5:00

And so after Microsoft, I left the 200,000 employee company

5:05

to move to the 20 employee company

5:09

and started my career, my startup career,

5:13

particularly with two FinTechs,

5:15

the one in the online bill-based base,

5:17

one in the cross-border remittance base.

5:21

In both instances, I was, if not the one

5:24

of the first finance hires and built out

5:27

the full finance organizations for both companies.

5:31

And that was a very interesting experience

5:33

coming from a very large stable, mature,

5:37

operating companies to, you know,

5:40

the typical startup environment

5:41

where everybody roles up their sleeves

5:43

does everything and your purview is not necessarily

5:46

well-defined, that's actually kind of a good thing.

5:48

'Cause for me as a finance leader,

5:50

I got to weigh in on really driving the strategy

5:54

of the company as opposed to, you know,

5:57

being a simple finance person.

5:59

And then lastly, after a year break to spend with my family,

6:02

I joined AcuMatica about six months ago

6:05

as the VP of Finance leading our FP&A team,

6:08

helping support this, you know, incredible enterprise

6:12

software company, ERP staff company.

6:15

It's actually, you know, tremendous growth

6:17

and continue our growth and success.

6:19

So it's been a fun journey.

6:20

I like to say now at AcuMatica,

6:23

I'm in a Goldilocks situation,

6:24

not too big, not too small,

6:26

and so far really, really loving it.

6:28

- Thanks for giving us the context there.

6:30

And it sounds like you worked for,

6:32

you need us to say like the best offer companies

6:35

in the world, household names,

6:36

but Microsoft and Yahoo.

6:38

And I'm very excited that, you know,

6:39

you agreed to be on the podcast today

6:41

to share your wisdom with the audience.

6:43

And I'm sure they're gonna reap a lot of benefits

6:45

from all the things that we have planned for today.

6:48

So Josh, you know, given, you mentioned that

6:51

with your career path, you worked with other teams as well,

6:53

not necessarily in finance, you were in product as well.

6:56

But I'd say that sort of gives you an edge

6:58

with cross-team collaboration, right?

7:00

So let's start by laying out the groundwork.

7:02

How would you define cross-functional collaboration

7:05

in the context of finance?

7:07

And why it's so vital for organizations?

7:10

- I think increasingly, we hear a lot about modern finance

7:13

as a term, and modern finance to me really just embodies

7:17

this idea that finance teams today,

7:21

in order to be most impactful,

7:23

deliver a whole lot more value

7:25

beyond reporting financial results.

7:28

So I think to understand cross-functional collaboration

7:31

within the context of finance,

7:33

we need to understand that finance's role

7:36

is no longer to report the past.

7:39

And that's a small part of it, but not the foundation,

7:42

not the fundamental role of finance.

7:45

From my perspective, the fundamental role of finance

7:47

is to be able to inform and enable business decision-making.

7:52

And it's often, it's almost always decision-making

7:56

that finances I'm making is the decision-making

7:59

that our business partners are undertaking.

8:02

And so to me, cross-functional collaboration is the idea

8:07

that we as finance professionals

8:11

work across functions to set guardrails

8:15

and really define the desired business outcomes.

8:19

And then on a day-to-day basis,

8:21

really advocate and work with our business partners

8:24

to help them achieve those outcomes.

8:26

I have a very business impact, business outcome,

8:30

centric view of what finance does.

8:33

- Understood.

8:35

And while we're on the topic,

8:36

can you share an example of how effective

8:39

cross-functional collaboration and finance

8:41

has impacted organizational performance

8:44

across the years you executed?

8:46

- Sure.

8:46

Yeah, I'm gonna reach back a little bit

8:49

in my career history,

8:52

because I think, and I'm gonna talk about

8:54

an experience at Microsoft,

8:55

because I think it was really one of the first times

8:58

I saw how powerful the finance role

9:02

and the finance function was

9:03

in order to achieve business outcomes.

9:05

And so we have to kind of roll back

9:07

and I'll do a little bit of the inside baseball view here.

9:11

In 2014, MSN,

9:14

what people don't realize is a multi-billion dollar business

9:18

from Microsoft.

9:19

Today, people might not value it as much,

9:22

but it's still an incredibly large business at a scale

9:25

that like, you know,

9:25

some of my startups or companies I advise

9:29

could only dream of reaching that scale.

9:31

So, I'm of course, you know,

9:32

MSN is really, you know, at a crossroads,

9:35

both from a business model standpoint

9:36

and a technical standpoint.

9:39

I think the word on the street was we were in 33 markets

9:43

on 19 different code bases.

9:44

So that was a technical challenge.

9:46

- Oh, wow.

9:47

- And moreover, we were in a business model challenge.

9:49

So it was, you know,

9:50

at the time we were developing

9:53

and creating our own content.

9:54

We had writers and editors,

9:56

we were basically a journalism business.

9:58

We were creating our own product

10:02

and selling it to consumers.

10:04

The challenge of that is that's a very expensive model

10:07

and a model that was significantly different

10:10

than most of the other businesses at Microsoft.

10:14

And so, you know,

10:16

the company undertook to transition MSN.

10:18

First of all, get onto one unified global code base.

10:21

It'll make us much more agile,

10:23

allow us to do much more from, you know,

10:25

a novel and innovative, you know,

10:28

ad format standpoint and the like.

10:30

But more importantly, we were thinking about

10:32

how do we really provide the best product to our users

10:36

and how do we do so in a financially appropriate, you know, way?

10:40

And so we thought about,

10:42

let's transition from creating our own content

10:45

to aggregating the best content

10:47

across all of our verticals and all of our markets.

10:50

And so the idea was, well, we're Microsoft,

10:54

we can do things at scale.

10:56

Let's go and aggregate content from the top five publishers

11:00

in every vertical in every market,

11:02

which you can quickly do the math

11:04

and that's well over a thousand content acquisition partnerships

11:07

that we were working on.

11:09

And at the time I was the finance partner

11:13

for the CVP who led MSN.

11:17

And we needed a way to define the architecture

11:23

or the framework for these content aggregation deals.

11:27

You had really large publishers like a New York Times

11:29

or Wall Street Journal that wanted their own B Smoke deals.

11:32

You had really, really small publishers

11:35

and a particular niche market or niche, you know,

11:38

content vertical that, you know,

11:40

probably didn't have the same sort of business savvy.

11:45

But we needed something that we could go and operate

11:49

and rinse and repeat very, very quickly.

11:51

And so as a finance partner, first of all,

11:54

I mentioned cross-functional collaboration

11:58

one of the roles that finance plays is setting guard rail

12:00

setting the framework.

12:01

So the first thing we did would say, okay,

12:04

what are our target kind of financial metrics

12:08

that we want to achieve in each deal?

12:10

In effect, it was really, you know,

12:12

what is the contribution margin called floor

12:16

that we need to achieve for each deal?

12:18

And that allows us to assess, you know,

12:21

these were generally rev share deals,

12:22

like how much revenue could we share with the publisher

12:26

or how much could we pay in a flat fee

12:29

based on some pretty thoughtful, well-informed,

12:32

but standard assumptions around

12:34

how we would monetize content.

12:36

My first job was to kind of assess

12:38

the overall business model and then create these guard rail.

12:42

So what are the floors for profitability

12:45

that we need to achieve?

12:46

And that's a great first step

12:49

in enabling your business partners to go out

12:51

and in my case, negotiate deals with content providers.

12:56

But that's still like, there's still a whole lot of opportunity

12:59

to make my partner's life a lot easier, right?

13:04

So set the guard or set the framework, that's great.

13:07

Now it's like, okay, how do I create tools

13:10

for my business partners to actually go and execute

13:12

and execute quickly and repeatedly?

13:15

So, you know, think of it as almost a sales enablement tool.

13:18

In this case, it was probably a partnership enablement tool

13:21

where, you know, built a very standard model with, you know,

13:26

you know, it was robust enough that it could handle

13:29

slightly different variations of a, you know, deal structure,

13:33

but was easy enough and straightforward enough

13:36

that like literally on the road,

13:38

a business development person could be sitting

13:40

with a potential partner and enter in

13:42

with just a few keystrokes.

13:44

You know, the key assumptions and understand

13:46

whether the construct of the deal that they were talking about

13:50

kind of fit our own internal requirements or not.

13:52

So, you know, another way to enable, you know,

13:56

effective cross functional collaboration.

13:58

And then the last piece of it all was, you know,

13:59

bringing it all home, you know, I also, or my team also

14:03

orchestrated, actually, I built and then we orchestrated

14:08

our own internal governance process

14:10

for how deals got, you know, final approval to move forward

14:14

and actually get executed.

14:16

And so this all sounds like pretty non-standard finance stuff.

14:19

Like, you know, I didn't talk about a P and L ever.

14:22

So a balance sheet or cash flow.

14:24

I wasn't, you know, in today's world,

14:26

I wasn't mentioning ARR at all or just.

14:30

But, you know, when I think, you know,

14:33

I was intentional on that because, look,

14:35

I could probably give you plenty of examples of things

14:38

that sound like more traditional finance.

14:41

But the reason I chose this example is to give

14:43

both core finance and the bodies cross functional,

14:48

you know, collaboration is we're basically as financing

14:50

as meeting our business partners where they are

14:53

with their needs.

14:55

It's not about, you know, I kind of have joked in my career.

14:59

Like one thing I really hate is finance

15:01

for the sake of finance.

15:02

Let's create a bunch of finance or financial reports

15:05

because, you know, that's what we think

15:07

we're supposed to have to do,

15:08

or we're the only audience for them is internally

15:10

with the finance team.

15:11

There's at times there's reasons for that.

15:13

But I believe in finance for the sake of the business.

15:17

So whatever we can do to put our financial frameworks

15:20

and our financial understanding to work

15:22

in order to help our business partners

15:24

achieve their goals, their outcomes,

15:27

that to me, from a finance perspective,

15:29

is cross functional collaboration.

15:31

- Understand.

15:32

Now that is a really powerful case study

15:35

of the magic that can happen with

15:37

effective cross functional collaboration.

15:39

So Josh, I appreciate it.

15:40

- But by the way, to understand the impact of that,

15:42

we executed hundreds, closer to a thousand deals

15:45

and 500 deals in under a year.

15:48

- And at that scale as well, at Microsoft scale.

15:51

- Yeah, I mean, the funny thing about Microsoft

15:53

is it's giant and so you would think it's slow moving.

15:56

But it's also so giant that for a lot of us,

15:59

we would scratch our heads at what becomes a rounding error

16:02

and what becomes meaningful from a financial standpoint.

16:06

So I used to joke, when I was at Microsoft,

16:09

like if I could afford it personally,

16:11

like nobody at Microsoft care.

16:13

It just was well below the threshold of materiality.

16:16

- Yeah, very interesting.

16:17

And Josh, the collaboration sounds fantastic, right?

16:21

Like you can purely see it has benefits for sure.

16:24

But we know it comes to challenges, right?

16:27

People are part of different kinds of teams

16:28

and different kinds of companies.

16:30

- Across your career, what are some common obstacles

16:33

you'd say you've encountered

16:35

when trying to foster collaboration

16:36

between finance and other departments?

16:38

And what advice would you have for other financial professionals

16:42

listening to the podcast today

16:44

and how they could overcome some of those obstacles?

16:46

- So I'm gonna use a recent example.

16:48

I'm gonna hope that the person who,

16:51

he will remain nameless.

16:54

I hope the person who I'm using as an example,

16:56

takes us in the good spirit that it's intended.

17:00

But I have a current business partner

17:02

who also acknowledge that I'm very new to AcuMatica.

17:07

I'm very new to my role.

17:09

Next week will be six months.

17:10

So this probably happened three months in.

17:13

And I mentioned that because so much of finance

17:17

and ability to collaborate is built upon trust

17:20

and trust is given.

17:21

You need to develop and build it.

17:23

So acknowledging that I hadn't yet had the opportunity

17:27

to build the trust of this person.

17:29

But we had a marketing leader who wait in 23

17:34

as we're going to the budget process.

17:35

I suggested that a team was working with his team

17:39

and his leads to really kind of build a bottoms up view

17:42

of all their marketing activity for 2024 and cost it all out.

17:46

I suggested, "Hey, why don't, why don't, you know,

17:49

I join your meetings, your conversations

17:52

or one of the folks on my team

17:53

who directly supports marketing?"

17:56

And the answer I got was,

17:57

so that feels a whole lot like, you know,

17:59

the principal, you know, watching up on the playground, you know,

18:04

and they're being called to the principal's office.

18:07

And, you know, I had to smile and laugh a little bit

18:10

because, you know, frankly, the sentiment was not surprising.

18:14

But I also, you know, I also articulated looking,

18:17

you know, I've done this a very long time.

18:19

He had done this a very long time.

18:21

I acknowledge that that can be a perception for finance teams.

18:25

I said, you know, you do what you need to do this time

18:27

around my goal.

18:29

This is my goal.

18:30

Is that my next year's budget cycle?

18:33

You're proactively asking us to join the conversations

18:36

as the folks are asking them to join them

18:38

and then make both of them.

18:39

And so now we kind of have a, you know,

18:42

sort of a mutual goal for partnership

18:44

for the upcoming year.

18:46

But, you know, I think it's funny.

18:47

It's easy to think of finance people as a people

18:49

to say no.

18:50

I mean, I think in a traditional world of finance,

18:52

that very much was the case.

18:54

It was, you know, finance with the holder of the budget,

18:59

let's say, I mean, maybe kind of finance operated

19:02

a bit in a silo.

19:04

But today, finance is about driving business outcomes,

19:07

achieving the business goals,

19:08

achieving the strategic goals.

19:10

And so for me, like, it's about, you know,

19:13

kind of showing interest in your business partners,

19:16

you know, in their activity, what their function is.

19:20

You know, your ability to understand their world, really,

19:24

their objectives, their challenges, you know,

19:27

and exhibiting that you seek to solve their problems, right?

19:32

So like, I want my business partners to think of me

19:36

as being a problem solver for them, not a problem creator.

19:40

And so, you know, the old worldview is, you know,

19:44

finance can be a problem behavior,

19:46

sorry, a problem creator.

19:48

Today, I want us to be problem solvers.

19:50

And there's a little bit of an aspect of the double agent here.

19:54

Like, I'm working on behalf of the partners,

19:56

but I also need to keep in mind the full view

19:59

of the financial performance of the company.

20:01

So of course, everything is within kind of guardrails

20:05

and envelopes that, you know,

20:06

hopefully we're setting and communicating

20:08

and being transparent about so that, you know,

20:11

we can all operate within that construct.

20:14

And so, so yeah, you know, it's finance

20:16

is the school principal,

20:18

frankly, I mean, I think cold words.

20:21

Back in my Microsoft days,

20:23

I think we were going through a significant reorg

20:27

or potential rep.

20:28

And I think I was referred to as a grim reaper at one point.

20:32

Like every time you come by,

20:34

somebody gets laid off and like, no, it's not,

20:35

that's not work.

20:36

But, you know, the perception is reality.

20:39

Yeah, I think it's really important to build that trust

20:42

and kind of disarm back distrust

20:47

in order to enable partnership.

20:49

And you do that by kind of really exhibiting

20:52

that you either understand or seek to understand

20:55

your business partners priorities and challenges.

20:58

Of course.

20:58

And one of my favorite teams in today's episode,

21:01

Josh has been how you showed us the evolution

21:04

from the old school traditional finance to, you know,

21:08

finance 2.0.

21:09

Maybe you have a more funky word for it,

21:11

but that has been one of my favorite teams

21:14

of the podcast today.

21:15

And I'm sure our listeners are going to derive

21:17

so much value from hearing how that role has evolved from,

21:20

you know, like you said, being the principal in the room

21:22

to being, you know, cross-functional, effective business

21:25

partners and helping them achieve their goals.

21:28

And talking about the future,

21:30

how do you see the role of finance leaders evolving

21:33

from here on, right?

21:35

Particularly in terms of driving organizational success

21:38

and further collaboration.

21:40

So first, I think it's important to understand that,

21:44

you know, finance today is the language of business.

21:47

And I think very much of the finance organizations role

21:52

as being that translator, right?

21:56

And it's a slightly different kind of view

21:59

of what finance does, right?

22:01

I think kind of there's this idea of translation,

22:04

of understanding activity, let's say that's happening

22:07

in your engineering or being able to translate that

22:11

to financial impact.

22:13

There's also, you know, it's bidirectional translation.

22:16

So I could also say, like, for example, like,

22:19

hey, we're gonna allocate, you know,

22:22

a $10 million marketing budget.

22:25

And let me translate that financial language

22:28

into kind of business activity or help to translate

22:31

that financial language into business activity.

22:34

And so like, what does that mean for my marketing team?

22:37

Well, it's, you know, it means, you know, $100,000

22:40

in demand-gen activity and $200,000 in sponsorship,

22:44

et cetera, et cetera.

22:45

And even going, what would that demand-gen look like?

22:49

Who would we sponsor?

22:50

How would we participate in events, et cetera, et cetera?

22:54

So there's the translation role that finance plays.

22:59

And it's typically a one-to-one translation

23:01

when you're talking about an individual finance person

23:04

to their business partners and their partner teams,

23:06

functional teams.

23:08

But finance as an organization,

23:10

because it's ideally an aggregation

23:14

of these many translators, like at the normalization,

23:16

we can act as the roger that a stone of an organization.

23:20

So imagine, you know, engineers,

23:24

that, yeah, and maybe I'm unfairly picking

23:26

on these particular functions,

23:28

but imagine engineers have a hard time communicating

23:31

with marketers.

23:32

- Yep.

23:33

- I mean, not that I'm taking that example out of real life

23:37

at any point in my career, but, you know,

23:39

this is the engineers have a hard time communicating

23:41

with marketers.

23:42

Well, is finances role to help translate engineering,

23:46

it's called engineering language to finance language?

23:49

It's also finances role to translate marketing language

23:52

to finance language.

23:54

Now, you know, we're, as an organization,

23:57

hopefully fluent in multiple languages,

23:59

and it could be marketing and engineering,

24:01

or it could be, you know, HR, it could be, you know, IT,

24:05

it could be any function really that you can imagine.

24:07

Our role is to translate back and forth from finance

24:10

to those other languages.

24:11

Well, it's not a huge leap to say,

24:15

if we can translate from that language to finance,

24:18

and finance to another language,

24:19

why can't we translate from one functional language

24:21

to another?

24:22

And so we, you know, so, you know, I had this concept,

24:25

this idea, and I talked to my team about it a lot of,

24:27

like being the roger that a stone,

24:29

helping tie together different activity

24:33

and different understanding that's happening

24:35

in different functional organizations.

24:37

We sit in the middle, we can really play this role,

24:40

and really not only collaborate with multiple functions,

24:44

across functions of the financing,

24:45

but how other functions collaborate with one another.

24:47

I think that's really, really powerful.

24:50

Moreover, as finance people, we need that centralized view,

24:53

like in order for us to be really, really effective,

24:56

we need to be able to see everything that's happening

24:58

within reason.

24:59

And so I say, you know, like, we have this privileged perch,

25:02

we sit in the middle, we have a view to everything,

25:05

we have visibility into far more than most functions have,

25:10

and as an organization, you know,

25:12

finance is typically, you know,

25:14

you typically get much, much more visibility earlier

25:18

in your career than you would in other functions,

25:20

and you know, there are many folks in finance that have

25:22

as much visibility as a C-suite,

25:25

but at, you know, much, much earlier in their career development.

25:28

I think that's really exciting and interesting, frankly.

25:31

But because we have this privileged perch,

25:32

we're also, you know, we need to make good with it.

25:35

So it's also our responsibility to be that translator,

25:38

to be the Rosetta Stone.

25:40

So, you know, I think that understanding that framework,

25:44

at least in my mind, and, you know,

25:48

I've been called crazy before, so you can,

25:50

maybe get our leave it, and if it works for others, great,

25:54

this is how I think about it.

25:55

If we think of our role as really sitting them

25:58

and all translating, tying together all the pieces,

26:01

understanding, and then speaking the language of business,

26:05

when we think about the role of finance leadership

26:08

and going forward, it's really about kind of setting forth

26:13

the business outcomes that we're trying to achieve,

26:17

and I mean business outcomes,

26:18

like the financial outcomes will come.

26:21

But if we, you know, we talk about,

26:23

we want to grow our customer base,

26:25

or we want to, you know, deliver more features,

26:29

or we need to get more efficient with the way we build,

26:32

etc, etc, these are business outcomes

26:35

that all have a financial impact.

26:36

So, like, being able to articulate the business outcomes,

26:40

then kind of orchestrate the strategy to achieve them.

26:44

Like, that is actually the role of finance now,

26:47

because we have this central, you know,

26:49

positioning within the organization.

26:51

We kind of, we use financial centers,

26:53

the framework both to set expectations, set goals,

26:58

and then also kind of be able to report upon our attainment

27:03

of those goals and the progress that we're making.

27:06

But, you know, again, to me, it's less about financial outcomes

27:09

and more about business outcomes,

27:11

the financial outcomes will flow from the business outcomes.

27:14

And then, you know, then there's a feedback with, of course,

27:17

because your financial outcomes will indicate, you know,

27:20

where and how you need to deliver your next set of business outcomes.

27:25

So, it's, it's, you know, cycle types of goals.

27:29

- Yep, yep, for sure.

27:31

And, and tying it back to something you had said earlier,

27:34

that, you know, trust has to be earned, it has to be gained

27:36

in order to get a seat at the table with different teams.

27:38

I think one of my biggest learnings from today's episode

27:42

has been that one of the most effective ways

27:44

to gain that seat at the table

27:46

is to be that rosetta stone for different teams, right?

27:48

Help them understand each other better,

27:50

to help achieve their goals and, you know,

27:52

the overall business goals.

27:54

And, and Josh, shifting gears a little bit, you know,

27:56

what are your top three finance tools in 2024

27:59

that you would recommend to your colleagues

28:02

that have teamed in for today's episode?

28:04

- You're gonna laugh.

28:05

I'm like, I'm, I'm going to, I'm gonna betray my old person status,

28:10

my elderly status, you know, it'd be kind of great

28:13

if I kind of talked about some of the third generation

28:16

that P&A tools are to set on the other,

28:18

but I'm still of the age and mindset

28:21

and I'm smiling because I'm laughing at myself,

28:23

I'm gonna say this, my top three tools are Excel, Excel, Excel.

28:27

I still think it's, you know, maybe I'm biased

28:30

but my perspective is I worked there for so long,

28:33

but I still think it's the most flexible utility out there

28:37

from a, from a finance perspective.

28:39

There are other great tools, of course,

28:42

Acnematic is one of them.

28:43

Typically, you know, we're, we're ERP, a software company,

28:47

but our customers are typically more in the main line

28:52

that's into distribution, manufacturing, instruction,

28:55

you know, wholesale, retail, et cetera.

28:57

So not usually in the conversation amongst my technology

29:02

finance peers, but I have to put it in a plug

29:04

for Acnematico, which is like a great, great software.

29:07

- And then, then, then there are others like, you know,

29:09

for example, like we're implementing an F&A tool

29:12

right now, Planful, for our reporting and our planning.

29:15

I think it's an incredible compliment

29:17

to the flexibility of Excel and a lot of the ad hoc work

29:21

will be able to do an Excel, but, you know, having our,

29:24

you know, automating our reporting and having, you know,

29:27

great scenario analysis capabilities from a, you know,

29:30

whether it's budget or forecast, you know,

29:32

kind of from a planning capability.

29:34

I'm really pleased with that.

29:35

And I hope to be fully up and running soon on Planful.

29:39

So, you know, put in a plug for them.

29:42

But, you know, I've also been, you know, I've also been CFO

29:45

or Finest Leader of some startups,

29:47

and they're like, you know, just have different needs.

29:49

So I think kind of the best tools are dependent upon

29:52

what needs you have at what point in time.

29:55

And so, in my last startup, like we absolutely, you know,

29:59

had an environment where, first of all, we had about 200 people,

30:03

but they were all spread geographically around the globe.

30:06

No offices, you know, very little central planning, so to speak.

30:11

And so, spend became a really significant issue.

30:14

And so, there are two tools that we use that were great.

30:17

At the time we were using BRACS for spend management

30:20

and virtual card issuance and even some banking.

30:23

And then, you know, a tool like spendflow

30:26

to help us understand, like, where are we spending

30:30

all the money, particularly in SAS?

30:32

And particularly with, you know, consumption-based business models

30:35

for SAS.

30:36

But even things like, you know, if we had, you know,

30:39

we had 200 people all over the globe and one person, you know,

30:43

like one particular software tool and another,

30:45

like another particular software tool,

30:47

but really their features that are overlapping, you know,

30:49

we were very often paying for both.

30:51

And, you know, some like spendflow

30:53

helped us kind of really rationalize and understand

30:56

where the spend was going and really make decisions to say,

31:00

you know, I don't even need 100% optimization of our spend,

31:04

but at the very least, it's not spend quite as much money

31:07

on effectively the same thing than we need to.

31:09

So I think, you know, kind of what tools are effective

31:12

and useful are, you know, much like everything

31:15

that are contextual.

31:16

I could say the thing for metrics and the like.

31:19

But, yeah, you know, if you ask me,

31:22

I just happen to live in Excel all the time.

31:25

So that is my favorite tool as, you know, oddly,

31:29

you know, strange place in my heart,

31:31

but there are great tools out there as well for specific needs.

31:35

- Absolutely.

31:36

I appreciate you sharing that wisdom with our audience.

31:38

And the subtle shout out for spendflow as well.

31:40

And my next question is a quirky one, Josh.

31:43

I'm sure you have more than a few, but what is one financial

31:48

jargon that you find absurd and wish you could swap it?

31:52

- Oh, man.

31:53

Be careful in case my private equity investors are listening.

31:56

(laughing)

31:57

- I'm getting, please.

31:59

(laughing)

32:01

You know, I don't think anything's absurd,

32:06

but I do, I just chuckle at like adjusted EBITDA.

32:10

It's an incredible metric and really useful.

32:12

And the intent of it is very, very, very powerful.

32:16

But I just think it's funny, like if you read, you know,

32:19

financial statements and financial reports,

32:21

particularly public companies, like the, you know,

32:24

everybody defined, everybody has different adjustments.

32:27

And they, you know, the walk from, you know, gap to adjusted

32:31

is always, you know, six pages long.

32:34

And I just, I think it's just kind of a funny,

32:38

it's occasionally funny at like how much we can contort

32:40

to move stuff below the line and get it out of an adjusted

32:44

EBITDA so that we can prove that we're in fact more

32:47

profitable.

32:48

So I think that's an interesting one just because of

32:50

how divergent the definition is by nature.

32:54

Another one that very, very powerful concept,

32:57

but absurd in the lack of consistency in how it's defined

33:02

is ARR. I forget who it was, but it was one of the,

33:06

you know, kind of LinkedIn finance thought leaders

33:08

recently kind of published a list of how kind of top 20

33:14

publicly traded SaaS companies all define ARR.

33:16

And there were 20 different definitions.

33:20

But I think like the idea of ARR is incredibly powerful.

33:23

I think the fact that we are all able to define it

33:26

a little bit differently is on one hand is good

33:29

because we can customize it to our specific business.

33:32

But on the other hand, it makes a metric kind of

33:36

probably more useful for internal purposes

33:38

than it does for true comparison across an industry.

33:42

So again, not an absurd, it's more of an interesting view.

33:46

- Me too.

33:47

- You know, I do think it's kind of absurd that we,

33:50

you know, I talked about us being, you know,

33:52

finance being the Rosetta Stone and translators.

33:54

But I do think it's absurd that we sort of have our own

33:57

language that like, unfortunately nobody can understand

33:59

if we all want them to.

34:01

- Yeah, but I think all these things is not to say,

34:04

like it's not to say that the jargon isn't appropriate.

34:09

It is to say, you know, very much like the tools question,

34:14

like the jargon needs to be appropriate contextually.

34:18

So, you know, use the language that people can understand

34:21

internally within finance, if we're using finance jargon,

34:24

we all understand it.

34:25

We have a universal understanding of what we mean, great.

34:28

When you're talking like, you know, I'm not going to talk

34:32

to my mom about our, you know, our family adjusted even,

34:36

like that just doesn't make sense.

34:37

Although we are talking about, you know, financial planning.

34:40

You know, you know, I just think kind of using the right

34:43

terminology for your audience is important.

34:46

And being able, there's a little bit of an aspect of all

34:50

of what we've discussed, you know, from a finance

34:53

and business partnership standpoint

34:55

and a cross-functional collaboration standpoint,

34:57

like it's necessary.

34:59

It's almost a requirement these days for finance people

35:03

to be a bit of a chameleon.

35:04

I need to show up differently and speak differently

35:08

and understand differently depending on who's in the,

35:13

the proverbial room, very often now the virtual room.

35:17

And having lots and lots of language to draw upon,

35:21

being multilingual actually really, really helps.

35:24

Now, I wish I were multilingual in real life.

35:26

I've tried so many times.

35:27

I really, you know, ironically, I really get stuck

35:30

with languages.

35:31

And so please don't ask me to speak much more

35:34

than a few words outside of my native English.

35:37

But, you know, when we're talking about business languages,

35:40

you know, I think I'm very multilingual and fluent

35:43

and can, you know, use those languages

35:46

for the right audiences and therefore kind of avoid

35:49

the absurd jargon that is, that maybe meaningful

35:53

to one audience but not to another.

35:55

Of course, that makes a lot of sense.

35:57

Folks, I think one of our greatest learnings

35:59

from the episode today has been that, you know,

36:01

be the result of stone for your different business units.

36:04

And that's a really great way to gain and see

36:06

at the table, so to speak.

36:08

And of course, gain the trust of your superiors

36:11

and also your colleagues.

36:12

Josh, that brings us to the end of the episode.

36:15

Thank you so much for joining us today.

36:17

It's been an absolute pleasure to host you

36:19

and understand what the future of finance holds for us.

36:22

What an amazing episode.

36:24

I'm sure our audience will have learned about

36:26

integrating a strong culture of cross-functional collaboration.

36:29

Any parting thoughts, Josh, for our audience?

36:31

Well, we have.

36:32

- Well, no, just a nod.

36:33

I wanna thank you for having me, you know,

36:36

giving me the platform to wax poetic a little bit.

36:38

You know, it's really been a pleasure.

36:41

And I think, you know, the more I'm able to share also,

36:45

the more I'm able to learn, which is, you know,

36:47

also foundational to being a great finance leader

36:50

or a great finance professional.

36:52

You know, if we can't learn from each other

36:55

and learn from our peers and our colleagues,

36:57

then we're not gonna really be able to

37:00

be great business partners.

37:01

And so, you know, it feels as though I'm sharing

37:05

a lot of my thoughts, but my hope is that, you know,

37:08

we get feedback and comments and hear from the audience.

37:10

And I'm gonna get a chance to learn from them as well.

37:13

- Awesome, very well said.

37:14

And guys and girls, you can connect with Josh

37:16

on LinkedIn to continue the conversation.

37:19

Check out the episode description for his LinkedIn

37:21

and any additional resources mentioned.

37:23

Until next time, stay informed, stay inspired,

37:26

and keep thriving in your financial journey.

37:28

Thank you for tuning in.

37:29

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